Shopify CRO for DTC brands

You don't need more traffic. You need more revenue per visitor.

We run research-backed A/B tests on your product pages, collections, cart drawer and homepage until every visitor is worth more. 10% RPV uplift in 90 days, or we keep working for free.

Get your free CRO audit See example wins
Example test · PDP Winner
Control RPV
$2.84
Variant RPV
$3.19
Hypothesis: moving the benefit stack and reviews above the fold reduces doubt at the add-to-cart decision.
Built for Shopify brands in Skincare Apparel Supplements Home goods Pet care

The problem

Ad costs keep climbing. Your store converts the same as last year.

01
Redesigns based on opinions
Pretty new themes ship without a test, and nobody knows if revenue went up or down.
02
Conversion rate as the only metric
A discount can lift CVR while margin and AOV quietly fall. We optimize for revenue per visitor.
03
Tests that never reach significance
Tiny button-color tweaks on low-traffic pages waste months. We prioritize by impact and traffic.

What we optimize

Every page between the ad click and the checkout.

Built and tested natively on Shopify, with no flicker and no slowdown to your theme.

Product pages

Offer structure, bundles, benefit stacks, social proof and objection handling at the add-to-cart moment.

Collection pages

Filtering, merchandising and card design that move shoppers to the right product faster.

Cart drawer

Free-shipping progress, upsells and trust cues that raise AOV without hurting checkout rate.

Homepage

Clear positioning and navigation paths for cold traffic, returning buyers and gift shoppers.

The 90-day sprint

A testing program, not a one-off redesign.

Week 1–2

Audit

Analytics, heatmaps, session recordings and funnel data to find where revenue leaks.

Week 2–3

Research

Review mining, customer surveys and competitor teardowns turned into a ranked test roadmap.

Week 3–10

Test

Design, build and run A/B tests back to back, each tied to a clear hypothesis and RPV goal.

Week 10–13

Scale

Ship winners to 100% of traffic and roll the learnings into the next round of tests.

+10%

Revenue per visitor in 90 days. Guaranteed.

If we don't hit a 10% RPV uplift within 90 days, we keep running tests at no cost until we do. You only pay for results.

See if your store qualifies

Example test wins

The kind of wins we test for.

Skincare · PDP
+12.4%
RPV on product pages

Bundle offer and reviews moved above the add-to-cart button.

Apparel · Cart drawer
+9.1%
Average order value

Free-shipping progress bar plus a one-click complementary upsell.

Supplements · Collection
+17.8%
Collection to PDP click-through

Product cards showing the top benefit and star rating at a glance.

Illustrative examples of typical test outcomes. Results vary by store, traffic and offer.

FAQ

Before you book.

How much traffic do I need?+

We work best with stores doing at least 30,000 sessions or 500 orders a month, so tests reach statistical significance in two to four weeks.

How does the 10% RPV guarantee work?+

We measure revenue per visitor against your last 30 days before we start. If we haven't hit +10% by day 90, we keep testing at no extra cost until we do.

Which testing tools do you use?+

We run tests with Intelligems or Elevate, and use Microsoft Clarity and GA4 for heatmaps, recordings and funnel data.

Do you work with stores outside Shopify?+

We specialise in Shopify and Shopify Plus. That focus is why we can build and ship tests quickly without slowing your theme.

What does it cost?+

Pricing depends on your traffic and scope. Book a free audit and we'll send a fixed quote within 48 hours.

Find out what your store is leaving on the table.

A free 30-minute audit call. You leave with three test ideas ranked by revenue impact, whether we work together or not.